Embarking upon his ambition to fulfill the American dream, Arnold "Sonny" Canale bought Lombardi Florist in 1957. He had been an employee there since 1943. Lombardi's had been a successful florist and nursery since the early 1900's. In 1959, Sonny married Marie "Russo" Canale and merged Lombardi's with her family's florist, Russo's Florist. Russo's Florist had been in business since the early 1900's when Marie's parents arrived from Ponza, Italy.
Foreseeing the changing economy in the coming millennium, Sonny adopted the name Exotic Flowers as its primary signature for doing business in 1993. In 1994 a satellite location was opened at 2 Dartmouth Street in Boston's South End. In 1995, in order to expand our services, we opened a full service floral shop and garden center on route 3A in Cohasset. In June 2001 our flagship store opened at the greenhouse at Faneuil Hall Marketplace and remained in the heart of Boston for over ten years. Roslindale remains company headquarters. All phone calls, on line orders, and deliveries emanate from this location.
In 2007, Exotic Flowers partnered with the Boston Red Sox to be The Official Florist of the Boston Red Sox. Exotic Flowers was thrilled to be such a special part of their World Champion season. Exotic Flowers firmly believes in sports and their benefit to society. We have been the florist for the PGA Deutsche Bank Championship since its inception, and in 2010 partnered with the Women's Professional Soccer team - the Boston Breakers as their official florist. Exotic Flowers and Lombardi Florist have also been proud to sponsor our local softball teams, flag football and little league teams.
Exotic Flowers realizes we are a part of the community and continue to do our best by employing a strong business ethic and offering a beautfiul destination florist in Boston. One can always come in for free plant advice at any time.In 2009, Exotic Flowers closely worked with Fisher House Boston - who provides care for our wounded veterans and their families at the Veterans Hospital in West Roxbury, MA. We have raised money and awareness for The National Baseball Hall of Fame and Museum. We actively work with The Women's LockerRoom Foundation in New England.
On Valentine's in 2013, Exotic Flowers brought TV Star Traci Bingham to the store, where she assisted clients with flower selections. You might run into Irving Fryar, Ted Lepcio or Michael Bivins who have stopped by the store. We are proud to have served Dustin Pedroia, Joe McIntyre and Eliza Dushku along with many celebs. But our local clients are the spirit of our store and give our job meaning. Thank you. Exotic Flowers remains committed to offering cutting edge events and creating lifetime memories for those who buy flowers.
Exotic Flowers remains a family owned and operated business. Sonny and Marie work daily and their children all play integral roles in the future of the company. Marie Canale can be found at the shop every day. Their son, Rick Canale oversees the daily operations and ensures that Exotic Flowers remains Boston's Premier Florist.